"You Make It is not just an employability scheme - that is just one of the outcomes"

Asma Shah, CEO

Our founding CEO, Asma Shah, had been living in Bethnal Green for some 17 years, having spent her first 18 years living on a council estate in Peckham. Whilst she had progressed her career within creative and cultural sector organisations, it was seeing the devastating effects of austerity and the impact of gentrification on local residents, that motivated Asma to make a change.

You Make It was designed in response, and first ran as a virtually funding free pilot, all from Asma’s kitchen table. We empower young unemployed women with the confidence, skills, networks, knowledge, and experiences needed to realise their passions and pursue their goals.

Our holistic and uplifting approach to job seeking puts individuality and self-esteem at its core. Ensuring that all women, regardless of background, have access to the same opportunities to lead happy, independent and fulfilled lives.

What we do

You Make It offers a creative and inspiring programme for young women. They are given the tools to transform their lives through personal empowerment. Our work falls within the Sustainable Developments Goals set out by the UN to end poverty, promote good health and well-being, provide life-long learning opportunities, and we fight gender inequality.
Workshops

Workshops

We visit amazing venues for sessions on a range of key skills, led by diverse and inspiring professionals. These 3 months are the start of a holistic journey that helps our women become more connected to themselves, their passions and their city.

mentors

Mentors

Mentoring is a powerful tool to achieve growth within work and life ambitions. We work with exceptional professionals, from diverse sectors and backgrounds, who are dedicated to helping young people reach their potential.

work placements

Work Placements

At the end of the workshop journey, we offer the chance to gain vital experience in industries that are tough to get into. Some of our previous hosts include Royal Opera House, Barbican Centre, SapientRazorfish and Elbow Productions.

trading places

Trading Places

Creative and enterprising women will run a stall for one weekend at the famous Old Spitalfield's Market. This exciting training opportunity puts their products, newly developed confidence and business skills to the test.

work placements

Ladies' Den

This startup initiative supports women to believe in their dreams and gets their business ideas off the ground. After intensive brainstorming sessions, women will pitch to a panel of business experts for the chance to win investment and other support.

ladies den

Graduation

Each programme ends with a celebration and networking event where our women take to the stage to confidently deliver a speech about their journey on YMI to a room full of family, friends and our wider network.

Welcome to You Make It

Impact

Each YMI participant goes on a powerful journey of transformation. We are commited to constant and open evaluation through annual reports and in-depth case studies.
Finding a path

Finding a path to work

82%

of our You Make It graduates to date are now in paid employment, working on their own start ups or have gained places in formal education.

confidence

More confidence

100%

of women accessing our programme report feeling genuinely cared for and understood.

73%

of women report feeling more confident to visit new places.

employment

Moving away from benefits

17%

of women were continuing to receive benefits after graduating from You Make It — compared to

87%

at the start.

networking

Building social & professional networks

82%

of women reported having a larger social and professional network since completing You Make It.

 

Dinah's Story

Go with Dinah on her journey to discovering her true potential.

Corporate Partnerships

How we work with
our partners

Discover more

Donate

Donations help put women through our programme and gifts in kind which help us operate as an organisation.

Support our work

Volunteer as a mentor

Diversify your employees’ skill sets. Enjoy meaningful and fulfilling interactions. Have a positive and lasting impact on our women.

Become a mentor

Learn from us

We’ve got a lot of valuable expertise to share. All of our partners across sectors can benefit from our consultancy and coaching services.

Find out more

Supported by

Testimonials
You Make It’s innovative and heartfelt approach to empowering young women locally yields tangible results, transforming lives for both participants and mentors.
Himesh Kar, Trustee