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“You Make It is not just an employability scheme – that is just one of the outcomes” – Asma Shah, CEO
Our founding CEO, Asma Shah, had been living in Bethnal Green for some 17 years, having spent her first 18 years living on a council estate in Peckham. While she had progressed her career within creative and cultural sector organisations, seeing the devastating effects of austerity and the impact of gentrification on local residents, Asma was motivated to make a change.
You Make It was designed in response and first ran as a virtually funding free pilot all from Asma’s kitchen table.
We empower young unemployed women with the confidence, skills, networks, knowledge and experiences needed to realise their passions and pursue their goals.
You Make It offers a holistic and uplifting approach to job-seeking that puts individuality and self-esteem at its core.
Our mission is to ensure all women, regardless of background, have access to the same opportunities to lead happy, independent and fulfilled lives.
You Make It offers a creative and inspiring programme for young women. They are given the tools to transform their lives through personal empowerment
We visit amazing venues for sessions by diverse and inspiring professionals on a range of key skills. These 3 months are the start of a holistic journey that gets our women more connected to themselves, their passions and their city.
Mentoring is a powerful tool to achieve growth with work and life ambitions. We work with exceptional professionals from diverse sectors and backgrounds who are dedicated to helping young people reach their potential
At the end of the workshop journey, we offer the chance to gain vital experience in industries that are tough to get into. Some of our previous hosts include Royal Opera House, Barbican Centre, SapientNitro and Elbow Productions.
Creative and enterprising women will run a stall for one weekend at the famous Old Spitalfields Market. This exciting training opportunity puts their products and newly developed confidence and business skills to the test.
This startup initiative supports women to believe in their dreams and get their business ideas off the ground. After intensive brainstorming sessions, women will pitch to a panel of business experts for the chance to win investment and other support.
Each programme ends with a celebration and networking event where our women take to the stage to confidently deliver a speech about their journeys on YMI to a room full of family, friends and future possibilities.
Each YMI participant goes on a powerful journey of transformation. We are committed to constant and open evaluation through annual reports and in-depth case studies.
Some of our previous participants discuss the impact YMI has had on their lives
Our management team delivers the programme with a range of brilliant facilitators, consultants, mentors and volunteers
Our board is comprised of incredible professionals from the cultural and creative sectors as well as experts in the field of business and startups
We invite special graduates on as ambassadors to champion our work and be a spokesperson for future programmes
Get in touch if you want to join our programme, are interested in becoming a mentor, workshop leader or placement provider or if you have any media enquiries.